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    adidas Ozweego

    adidas Ozweego

    323 articles

    This late-nineties runner perfectly embodies the chunky trainer aesthetic.

    adidas Ozweego EE6999
    • adidas
    • Ozweego
    • "Core Black"
    • $79,99
    adidas Ozweego EE6462
    • adidas
    • Ozweego
    • "Pale Nude"
    • $120
    adidas Ozweego EE6461
    • adidas
    • Ozweego
    • "Legend Earth"
    • $79,99
    adidas Ozweego GY9425
    • adidas
    • Ozweego
    • "Core Black"
    • $120
    adidas Ozweego GY6177
    • adidas
    • Ozweego
    • "Bliss & Feather Grey"
    • $59,99
    adidas Ozweego EE6464
    • adidas
    • Ozweego
    • "Cloud White"
    • $110
    adidas Ozweego OG IE6998
    • adidas
    • Ozweego OG
    • "Royal Blue & Pulse Yellow"
    • $84,99
    adidas Ozweego GY6176
    • adidas
    • Ozweego
    • "Magic Grey"
    • $110
    adidas Ozweego GX3322
    • adidas
    • Ozweego
    • "Aluminium"
    • $110
    adidas Ozweego GW8059
    • adidas
    • Ozweego
    • "Aluminium"
    • $90
    adidas Ozweego GW6922
    • adidas
    • Ozweego
    • "Ice Purple"
    • $110
    adidas Ozweego GW5623
    • adidas
    • Ozweego
    • "Off White & Acid Orange"
    • $74,99
    adidas Ozweego FX6029
    • adidas
    • Ozweego
    • "Bliss"
    • $120
    adidas Ozweego EF6301
    • adidas
    • Ozweego
    • "Crystal White"
    • $55
    adidas Ozweego EE7775
    • adidas
    • Ozweego
    • "Core Black"
    • $100
    adidas Ozweego EE7773
    • adidas
    • Ozweego
    • "Cloud White"
    • $100
    adidas Ozweego IG7437
    • adidas
    • Ozweego
    • "Grey One"
    • $70
    adidas Ozweego IG7436
    • adidas
    • Ozweego
    • "Magic Beige"
    • $70
    adidas Ozweego IG7427
    • adidas
    • Ozweego
    • "Grey One"
    • $80
    adidas Ozweego IG7426
    • adidas
    • Ozweego
    • "Magic Beige"
    • $80
    adidas Ozweego IG7418
    • adidas
    • Ozweego
    • "Magic Beige"
    • $100
    adidas Ozweego IF3336
    • adidas
    • Ozweego
    • "Wonder White & Magic Beige"
    • $52
    adidas Ozweego OG IE6999
    • adidas
    • Ozweego OG
    • "Off White & Lucid Cyan"
    • $84,99
    adidas Ozweego HR1168
    • adidas
    • Ozweego
    • "Core Black & Charcoal Solid Grey"
    • $79,99
    adidas Ozweego HQ8545
    • adidas
    • Ozweego
    • "Core Black & Blue Dawn"
    • $120
    adidas Ozweego HQ8544
    • adidas
    • Ozweego
    • "Wonder Taupe & Pink Strata"
    • $120
    adidas Ozweego HQ4273
    • adidas
    • Ozweego
    • "Shadow Red & Wonder Taupe"
    • $120
    adidas Ozweego HQ1637
    • adidas
    • Ozweego
    • "Core Black & Solar Green"
    • $100
    adidas Ozweego HQ1629
    • adidas
    • Ozweego
    • "Almost Pink"
    • $100
    adidas Ozweego HQ1621
    • adidas
    • Ozweego
    • "Wonder Taupe"
    • $100
    adidas Ozweego H06146
    • adidas
    • Ozweego
    • "Wonder White & Blue Dawn"
    • $120
    adidas Ozweego GX9891
    • adidas
    • Ozweego
    • "Crystal White & Royal Blue"
    • $79,99
    adidas Ozweego Celox GX3332
    • adidas
    • Ozweego Celox
    • "Core Black & Turbo"
    • $120
    adidas Ozweego Celox GX1866
    • adidas
    • Ozweego Celox
    • "Beige Tone"
    • $79,99
    adidas Ozweego Celox GX1864
    • adidas
    • Ozweego Celox
    • "Burgundy"
    • $120
    adidas Ozweego GX1832
    • adidas
    • Ozweego
    • "Grey Five"
    • $79,99
    adidas Ozweego KNT GX1539
    • adidas
    • Ozweego KNT
    • "Hemp & Silver Metallic"
    • $120
    adidas Ozweego GW5622
    • adidas
    • Ozweego
    • "Cloud White & Almost Lime"
    • $110
    adidas Ozweego GW4671
    • adidas
    • Ozweego
    • "Grey"
    • $120
    adidas Ozweego KNT GW1976
    • adidas
    • Ozweego KNT
    • "Wonder White"
    • $120
    adidas Ozweego GV8889
    • adidas
    • Ozweego
    • "Magic Mauve"
    • $39,99
    adidas Ozweego EF6300
    • adidas
    • Ozweego
    • "Core Black & Night Metallic"
    • $65
    adidas Ozweego EF6299
    • adidas
    • Ozweego
    • "Crystal White"
    • $75
    adidas Ozweego W Q47190
    • adidas
    • Ozweego W
    • "Chinese New Year"
    adidas Ozweego ZIP Q47187
    • adidas
    • Ozweego ZIP
    • "Core Black & Orange"
    adidas Ozweego Q46169
    • adidas
    • Ozweego
    • "Cloud White & Silver Metallic"
    adidas Ozweego Q46166
    • adidas
    • Ozweego
    • "Halo Silver"
    adidas Ozweego IG7824
    • adidas
    • Ozweego
    • "Off White & Wonder Beige"
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    Ozweego

    The Ozweego range, or the “Weegz” as it’s colloquially known, began its life back in July 1996 with the Ozweego 1 offering the technological double-whammy of adiPRENE elastic padding under the forefoot and a Torsion arch that brought springiness and structure to the shoe. This combination led it to being readily adopted by runners of all styles and levels.

    Next, in 1997, came the Ozweego 2 with a redesigned upper and the same reactive adiPRENE technology as seen on the first design.

    Then, in ‘98, the Ozweego 3 was released. It had a host of new design features, including midsole Torsion and a different eyestay design that improved the shoe’s fit. Alongside this was a larger area of mesh to replace some of the overlays from the previous build, as well as adiPRENE in the heel and adiPRENE+ in the forefoot cushioning. This upgrade really enhanced the wearer’s experience, with a supposed 67% of energy return. The novel, curvy designs that flowed through the breathable mesh and ankle-to-toe leather mudguards appealed to the artists and musicians of the late 90s, whose endorsement helped it find a firm place in the pop culture of the time.

    Between ‘99 and ‘00, the Ozweego 4 attempted to draw together all of the most well liked aspects of the first three models, bringing with it a mesh-heavy, chunky soled, Y2K aesthetic. The Ozweego 5, a rare shoe, was introduced with a Climacool-like shank and debossed plastic wraps with flowing contours fashioned over a lightweight mesh. The Ozweego Millennium was chunkier than ever, and the silver accents added an extra-terrestrial feel while also acting as a reference for future collaborations.

    After the Millennium, adidas stopped releasing new models in the Ozweego range, and, except for one under-the-radar female runner release, it slowly drifted away through the 2000s.

    But then, some years later, Raf Simons reignited interest in the collection when he released the seminal Ozweego 3 x Raf Simons shoe. This was in 2013, twenty years since the release of the first Ozweego and fifteen since the 3. It took the curvaceous late 90s design and translated it into a two-tone colourway, refining the design, but keeping the all important chunky look.

    The Raf Simons collaboration was an indication of a changing fashion culture. It was touted by major fashion magazines as the sneaker of the maximalist 90s fashion movement that developed thereafter and dominated the late 2010s.

    In 2019, following Raf’s revival and shifting attitudes, adidas released a rerun of the Ozweego 3 that stayed true to the suede, mesh and TPU features of the original and is still being produced today. With the same adiPRENE and adiPRENE+ technology used to provide cushioning and an idiosyncratic lacing cage, the update references Raf Simons’ version by adding a protruding synthetic heel tube.

    Through the late nineties, the Ozweego range was one of the most experimental, futuristic and daring designs on the market. Each release sparked enthusiasm and excitement in old and new fans alike. Since then, this iconic silhouette has been reborn and reinvented, and though time may roll on and designers come and go, it will always remain unapologetically Ozweego.

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