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    Jordan 4

    167 articles

    “The Shot” that made the IVs famous.

    Jordan 4 Retro SE Craft DV3742-021
    • Jordan
    • 4 Retro SE Craft
    • "Photon Dust"
    • $140
    Jordan 4 Retro DR6952-400
    • Jordan
    • 4 Retro
    • "Messy Room"
    • $137
    Nike SB x Jordan 4 DR5415-103
    • Jordan
    • SB x Jordan 4
    • "Pine Green"
    • $337
    Jordan 4 Retro  DJ6249-200
    • Jordan
    • 4 Retro
    • "Taupe Haze"
    • $269
    Jordan 4 Retro x Union LA DJ5718-300
    • Jordan
    • 4 Retro x Union LA
    • "Desert Moss"
    • $209
    Jordan 4 Retro x Union LA DJ5718-242
    • Jordan
    • 4 Retro x Union LA
    • "Taupe Haze"
    • $409
    Jordan 4 Retro  DJ4699-100
    • Jordan
    • 4 Retro
    • "White Oreo"
    • $380
    Jordan 4 Retro DJ0675-200
    • Jordan
    • 4 Retro
    • "Shimmer"
    • $317
    Jordan 4 Retro SE DH7138-006
    • Jordan
    • 4 Retro SE
    • "Black Canvas"
    • $325
    Jordan 4 Retro DH6927-161
    • Jordan
    • 4 Retro
    • "Red Cement"
    • $229
    Jordan 4 Retro DH6927-140
    • Jordan
    • 4 Retro
    • "Midnight Navy"
    • $291
    Jordan 4 Retro DH6927-111
    • Jordan
    • 4 Retro
    • "Military Black"
    • $413
    Jordan 4 Retro DH6927-061
    • Jordan
    • 4 Retro
    • "Infrared"
    • $284
    Jordan 4 Retro DH6927-017
    • Jordan
    • 4 Retro
    • "Thunder"
    • $285
    Jordan 4 Retro DH0573-264
    • Jordan
    • 4 Retro
    • "Wild Things"
    • $68
    Jordan 4 Retro  DH0572-264
    • Jordan
    • 4 Retro
    • "Wild Things"
    • $184
    Jordan 4 Retro x Union LA DC9533-800
    • Jordan
    • 4 Retro x Union LA
    • "Guava Ice"
    • $569
    Jordan 4 Retro x Union LA DC9533-001
    • Jordan
    • 4 Retro x Union LA
    • "Off Noir"
    • $559
    Jordan 4 Retro OG DC7770-160
    • Jordan
    • 4 Retro OG
    • "Fire Red"
    • $370
    Jordan 4 Retro  DC4101-100
    • Jordan
    • 4 Retro
    • "DIY"
    • $237
    Jordan 4 Retro SE DC4100-100
    • Jordan
    • 4 Retro SE
    • "DIY"
    • $85
    Jordan 4 Retro DB0732-200
    • Jordan
    • 4 Retro
    • "Taupe Haze"
    • $345
    Jordan 4 Retro x Paris Saint-Germain CZ5624-100
    • Jordan
    • 4 Retro x Paris Saint-Germain
    • "White Bordeaux"
    • $495
    Jordan 4 G NRG CZ2439-300
    • Jordan
    • 4 G NRG
    • "New Emerald"
    • $365
    Jordan 4 G NRG CZ2439-101
    • Jordan
    • 4 G NRG
    • "Apricot Agate"
    • $265
    Jordan 4 G CZ2439-100
    • Jordan
    • 4 G
    • "Metallic Green"
    • $335
    Jordan 4 Retro CW7183-100
    • Jordan
    • 4 Retro
    • "Starfish"
    • $118
    Jordan 4 Retro SE CW0898-400
    • Jordan
    • 4 Retro SE
    • "Deep Ocean"
    • $161
    Jordan 4 x Off-White™ CV9388-100
    • Jordan
    • 4 x Off-White™
    • "Sail"
    • $824
    Jordan 4 G CU9981-101
    • Jordan
    • 4 G
    • "Military Blue"
    • $305
    Jordan 4 G CU9981-100
    • Jordan
    • 4 G
    • "White Cement"
    • $379
    Jordan 4 G CU9981-002
    • Jordan
    • 4 G
    • "Bred"
    • $246
    Jordan 4 G CU9981-001
    • Jordan
    • 4 G
    • "Black Cat"
    • $349
    Jordan 4 Retro CU1110-010
    • Jordan
    • 4 Retro
    • "Black Cat"
    • $918
    Jordan 4 Retro  CT8527-700
    • Jordan
    • 4 Retro
    • "Lightning"
    • $301
    Jordan 4 Retro CT8527-400
    • Jordan
    • 4 Retro
    • "University Blue"
    • $420
    Jordan 4 Retro CT8527-118
    • Jordan
    • 4 Retro
    • "Metallic Orange"
    • $533
    Jordan 4 Retro CT8527-115
    • Jordan
    • 4 Retro
    • "Metallic Purple"
    • $641
    Jordan 4 Retro CT8527-113
    • Jordan
    • 4 Retro
    • "Metallic Green"
    • $616
    Jordan 4 Retro CT8527-100
    • Jordan
    • 4 Retro
    • "White Oreo"
    • $440
    Jordan 4 Retro CT8527-016
    • Jordan
    • 4 Retro
    • "Red Thunder"
    • $440
    Jordan 4 Retro SE CT5344-007
    • Jordan
    • 4 Retro SE
    • "Neon"
    • $202
    Jordan 4 Retro SE CT5343-007
    • Jordan
    • 4 Retro SE
    • "Neon"
    • $286
    Jordan 4 Retro SE CT5342-007
    • Jordan
    • 4 Retro SE
    • "Neon"
    • $324
    Jordan 4 Retro Winterized CQ9597-401
    • Jordan
    • 4 Retro Winterized
    • "Loyal Blue"
    • $296
    Jordan 4 Retro  CI2970-001
    • Jordan
    • 4 Retro
    • "Laser Black Gum"
    • $248
    Jordan 4 Retro CI1184-617
    • Jordan
    • 4 Retro
    • "FIBA"
    • $261
    Jordan 4 Retro SE CI1184-146
    • Jordan
    • 4 Retro SE
    • "What The"
    • $405

    Air Jordan 4

    The year is 1989. The Chicago Bulls and the Cleveland Cavaliers are in the final moments of game five of the first round of the NBA playoffs. The Cavs are winning by a single point. Everyone in the crowd turns their attention to Michael Jordan – the one man who could turn it around for the Chicago Bulls. 

    Jordan makes space for himself, receives the ball, turns, jumps and then seems to hang in the air for a gravity-defying moment. The defender can’t stay with him. Jordan shoots and scores. If a shot goes down in history as “The Shot”, it must be something special. 

    The shoes that got him there? The Jordan IVs.

    Tinker Hatfield’s Jordan IVs owe a lot to his previous model, the Jordan IIIs, which saved the Jordan range from the cutting room floor. The IIIs had successfully captured Jordan’s on-court swagger and style, and Nike’s approach to the IVs followed the same principle. They shared a number of key features: the unmistakable Jumpman logo on the tongue and "Nike Air" emblazoned on the rear, alongside the “Air” in the front midsole and the heel, where it was visible through a small, transparent window.

    Hatfield made some subtle but significant departures from the III in order to improve how the shoe performed on the basketball court. A urethane net brought improved breathability and quirkiness through the mid-quarter, and a similarly styled mesh eyelet system made it possible for the wearer to change the lace position to fit their own style preference. The new rubber outsole featured chevron patterns and a textured toe section for optimum grip. Extra “Air” was added through the midsole, and a longer lasting synthetic leather, Durabuck, which had the further benefit of being lighter, was used for the upper. 

    The IVs were originally released in four tones, and a “Bred” colourway released later used luxurious nubuck leather, the first of its kind seen on an Air Jordan.

    The final masterstroke was to orient the “Air Jordan” text upside-down on the underside of the tongue, making it impossible to misread what the Air Jordan IVs were about when the player folded the tongue over.

    So confident were Nike in these aesthetic and technical changes that they released the Jordan IVs worldwide, something which they had never done with another Jordan model before. Spike Lee was instrumental in promoting the shoe, producing a TV ad that referred to Michael Jordan’s “The Shot” and featuring the Jordan IVs in his film Do The Right Thing. 

    While Jordan won the Bulls that game with his moment of genius, he couldn’t have known that the reputation of the Jordan IVs he was wearing would never be the same  again. From that moment forward, the Jordan IVs went beyond the court into pop culture, where they’ve remained ever since.

    Rank the Jordan 4
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