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    Jordan 4

    117 articles

    “The Shot” that made the IVs famous.

    Jordan 4 Retro DH6927-111
    • Jordan
    • 4 Retro
    • "Military Black"
    • $424
    Jordan 4 Retro CU1110-010
    • Jordan
    • 4 Retro
    • "Black Cat"
    • $965
    Jordan 4 Retro SE Craft DV3742-021
    • Jordan
    • 4 Retro SE Craft
    • "Photon Dust"
    • $140
    Jordan 4 Retro DR6952-400
    • Jordan
    • 4 Retro
    • "Messy Room"
    • $135
    Nike SB x Jordan 4 DR5415-103
    • Jordan
    • SB x Jordan 4
    • "Pine Green"
    • $346
    Jordan 4 Retro DJ0675-200
    • Jordan
    • 4 Retro
    • "Shimmer"
    • $303
    Jordan 4 Retro SE DH7138-006
    • Jordan
    • 4 Retro SE
    • "Black Canvas"
    • $325
    Jordan 4 Retro DH6927-161
    • Jordan
    • 4 Retro
    • "Red Cement"
    • $229
    Jordan 4 Retro DH6927-140
    • Jordan
    • 4 Retro
    • "Midnight Navy"
    • $291
    Jordan 4 Retro DH6927-017
    • Jordan
    • 4 Retro
    • "Thunder"
    • $299
    Jordan 4 Retro DH0572-264
    • Jordan
    • 4 Retro
    • "Wild Things"
    • $184
    Jordan 4 Retro x Union LA DC9533-001
    • Jordan
    • 4 Retro x Union LA
    • "Off Noir"
    • $559
    Jordan 4 Retro OG DC7770-160
    • Jordan
    • 4 Retro OG
    • "Fire Red"
    • $365
    Jordan 4 Retro DB0732-200
    • Jordan
    • 4 Retro
    • "Taupe Haze"
    • $397
    Jordan 4 Retro x Paris Saint-Germain CZ5624-100
    • Jordan
    • 4 Retro x Paris Saint-Germain
    • "White Bordeaux"
    • $495
    Jordan 4 x Off-White™ CV9388-100
    • Jordan
    • 4 x Off-White™
    • "Sail"
    • $823
    Jordan 4 Retro CT8527-700
    • Jordan
    • 4 Retro
    • "Lightning"
    • $305
    Jordan 4 Retro CT8527-400
    • Jordan
    • 4 Retro
    • "University Blue"
    • $475
    Jordan 4 Retro CT8527-115
    • Jordan
    • 4 Retro
    • "Metallic Purple"
    • $669
    Jordan 4 Retro CT8527-113
    • Jordan
    • 4 Retro
    • "Metallic Green"
    • $616
    Jordan 4 Retro CT8527-100
    • Jordan
    • 4 Retro
    • "White Oreo"
    • $459
    Jordan 4 Retro CT8527-016
    • Jordan
    • 4 Retro
    • "Red Thunder"
    • $451
    Jordan 4 Retro SE CT5342-007
    • Jordan
    • 4 Retro SE
    • "Neon"
    • $320
    Jordan 4 Retro SE CI1184-146
    • Jordan
    • 4 Retro SE
    • "What The"
    • $400
    Jordan 4 Retro AQ9129-001
    • Jordan
    • 4 Retro
    • "Frozen Moments"
    • $270
    Jordan 4 Retro NRG AQ3816-065
    • Jordan
    • 4 Retro NRG
    • "Raptors"
    • $402
    Jordan 4 Retro OG 840606-192
    • Jordan
    • 4 Retro OG
    • "White Cement"
    • $603
    Jordan 4 Retro 705333-105
    • Jordan
    • 4 Retro
    • "Laser"
    • $494
    Jordan 4 Retro x Travis Scott ‘Cactus Jack’ 308497-406
    • Jordan
    • 4 Retro x Travis Scott ‘Cactus Jack’
    • "University Blue"
    • $965
    Jordan 4 Retro 308497-117
    • Jordan
    • 4 Retro
    • "Motorsports"
    • $562
    Jordan 4 Retro 308497-106
    • Jordan
    • 4 Retro
    • "Alternate 89"
    • $445
    Jordan 4 Retro OG 308497-060
    • Jordan
    • 4 Retro OG
    • "Bred"
    • $494
    Jordan 4 Retro 308497-032
    • Jordan
    • 4 Retro
    • "Royalty"
    • $500
    Jordan 4 Retro 308497-007
    • Jordan
    • 4 Retro
    • "Cool Grey"
    • $229
    Jordan 4 Retro x A Ma Maniére DV6773-220
    • Jordan
    • 4 Retro x A Ma Maniére
    • "Violet Ore"
    • $223
    Jordan 4 Retro DH7138-506
    • Jordan
    • 4 Retro
    • "Zen Master"
    • $194
    Jordan 4 Retro CT8527-112
    • Jordan
    • 4 Retro
    • "Metallic Red"
    • $750
    Jordan 4 Retro AQ9129-500
    • Jordan
    • 4 Retro
    • "Canyon Purple"
    • $161
    Jordan 4 Retro AQ9129-103
    • Jordan
    • 4 Retro
    • "Seafoam"
    • $242
    Jordan 4 Retro 487724-118
    • Jordan
    • 4 Retro
    • "Sand"
    • $467
    Jordan 4 Retro 308497-100
    • Jordan
    • 4 Retro
    • "Pure Money"
    • $591
    Jordan 4 Retro DC4101-100
    • Jordan
    • 4 Retro
    • "DIY"
    • $179
    Jordan 4 Retro CW7183-100
    • Jordan
    • 4 Retro
    • "Starfish"
    • $87
    Jordan 4 Retro CI1184-617
    • Jordan
    • 4 Retro
    • "FIBA"
    • $258
    Jordan 4 Retro BQ0897-006
    • Jordan
    • 4 Retro
    • "Tattoo"
    • $329
    Jordan 4 Retro x Olivia Kim CK2925-001
    • Jordan
    • 4 Retro x Olivia Kim
    • "No Cover"
    • $494
    Jordan 4 Retro NRG AQ9128-600
    • Jordan
    • 4 Retro NRG
    • "Hot Punch"
    • $349
    Jordan 4 Retro x Union LA DJ5718-300
    • Jordan
    • 4 Retro x Union LA
    • "Desert Moss"
    • $209

    Air Jordan 4

    The year is 1989. The Chicago Bulls and the Cleveland Cavaliers are in the final moments of game five of the first round of the NBA playoffs. The Cavs are winning by a single point. Everyone in the crowd turns their attention to Michael Jordan – the one man who could turn it around for the Chicago Bulls. 

    Jordan makes space for himself, receives the ball, turns, jumps and then seems to hang in the air for a gravity-defying moment. The defender can’t stay with him. Jordan shoots and scores. If a shot goes down in history as “The Shot”, it must be something special. 

    The shoes that got him there? The Jordan IVs.

    Tinker Hatfield’s Jordan IVs owe a lot to his previous model, the Jordan IIIs, which saved the Jordan range from the cutting room floor. The IIIs had successfully captured Jordan’s on-court swagger and style, and Nike’s approach to the IVs followed the same principle. They shared a number of key features: the unmistakable Jumpman logo on the tongue and "Nike Air" emblazoned on the rear, alongside the “Air” in the front midsole and the heel, where it was visible through a small, transparent window.

    Hatfield made some subtle but significant departures from the III in order to improve how the shoe performed on the basketball court. A urethane net brought improved breathability and quirkiness through the mid-quarter, and a similarly styled mesh eyelet system made it possible for the wearer to change the lace position to fit their own style preference. The new rubber outsole featured chevron patterns and a textured toe section for optimum grip. Extra “Air” was added through the midsole, and a longer lasting synthetic leather, Durabuck, which had the further benefit of being lighter, was used for the upper. 

    The IVs were originally released in four tones, and a “Bred” colourway released later used luxurious nubuck leather, the first of its kind seen on an Air Jordan.

    The final masterstroke was to orient the “Air Jordan” text upside-down on the underside of the tongue, making it impossible to misread what the Air Jordan IVs were about when the player folded the tongue over.

    So confident were Nike in these aesthetic and technical changes that they released the Jordan IVs worldwide, something which they had never done with another Jordan model before. Spike Lee was instrumental in promoting the shoe, producing a TV ad that referred to Michael Jordan’s “The Shot” and featuring the Jordan IVs in his film Do The Right Thing. 

    While Jordan won the Bulls that game with his moment of genius, he couldn’t have known that the reputation of the Jordan IVs he was wearing would never be the same  again. From that moment forward, the Jordan IVs went beyond the court into pop culture, where they’ve remained ever since.

    Rank the Jordan 4
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