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Yeezy 350

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The shoe that cemented Yeezy’s place in sneaker culture.

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Yeezy Boost 350 V2 HQ6316
  • Yeezy
  • Boost 350 V2
  • "Bone"
  • $199
Yeezy Boost 350 V2 HP7870
  • Yeezy
  • Boost 350 V2
  • "Slate"
  • $194
Yeezy Boost 350 V2 Reflective GW1229
  • Yeezy
  • Boost 350 V2 Reflective
  • "Beluga"
  • $158
Yeezy Boost 350 V2 CP9654
  • Yeezy
  • Boost 350 V2
  • "Zebra"
  • $220
Yeezy Boost 350 V2 CP9652
  • Yeezy
  • Boost 350 V2
  • "Black & Red"
  • $170
Yeezy Boost 350 V2 Reflective EF2367
  • Yeezy
  • Boost 350 V2 Reflective
  • "Static"
  • $316
Yeezy Boost 350 V2 CP9366
  • Yeezy
  • Boost 350 V2
  • "Cream White"
  • $299
Yeezy Boost 350 V2 BY1604
  • Yeezy
  • Boost 350 V2
  • "Oreo"
  • $289
Yeezy Boost 350 V2 AH2203
  • Yeezy
  • Boost 350 V2
  • "Beluga 2.0"
  • $348
Yeezy Boost 350 V2 HQ4540
  • Yeezy
  • Boost 350 V2
  • "Onyx"
  • $154
Yeezy Boost 350 V2 GY7164
  • Yeezy
  • Boost 350 V2
  • "Dazzling Blue"
  • $221
Yeezy Boost 350 V2 GY3438
  • Yeezy
  • Boost 350 V2
  • "Light"
  • $180
Yeezy Boost 350 V2 FZ5000
  • Yeezy
  • Boost 350 V2
  • "Carbon"
  • $148
Yeezy Boost 350 V2 Reflective FY4176
  • Yeezy
  • Boost 350 V2 Reflective
  • "Cinder"
  • $280
Yeezy Boost 350 V2 FX9033
  • Yeezy
  • Boost 350 V2
  • "Earth"
  • $345
Yeezy Boost 350 V2 Reflective FX4145
  • Yeezy
  • Boost 350 V2 Reflective
  • "Yecheil"
  • $261
Yeezy Boost 350 V2 Reflective FW5317
  • Yeezy
  • Boost 350 V2 Reflective
  • "Cloud White"
  • $280
Yeezy Boost 350 V2 F99710
  • Yeezy
  • Boost 350 V2
  • "Sesame"
  • $219
Yeezy Boost 350 F36980
  • Yeezy
  • Boost 350
  • "Butter"
  • $229
Yeezy Boost 350 V2 EG7492
  • Yeezy
  • Boost 350 V2
  • "True Form"
  • $229
Yeezy Boost 350 V2 GID EG5293
  • Yeezy
  • Boost 350 V2 GID
  • "Glow"
  • $362
Yeezy Boost 350 V2 BY9612
  • Yeezy
  • Boost 350 V2
  • "Core Black & Red"
  • $160
Yeezy Boost 350 BB5350
  • Yeezy
  • Boost 350
  • "Pirate Black"
  • $173
Yeezy Boost 350 V2 BB1826
  • Yeezy
  • Boost 350 V2
  • "Beluga"
  • $289
Yeezy Boost 350 V2 EF2905
  • Yeezy
  • Boost 350 V2
  • "Static"
  • $230
Yeezy Boost 350 HQ2060
  • Yeezy
  • Boost 350
  • "Jade Ash"
  • $145
Yeezy Boost 350 V2 GY7658
  • Yeezy
  • Boost 350 V2
  • "Ash Pearl"
  • $206
Yeezy Boost 350 V2 GY7657
  • Yeezy
  • Boost 350 V2
  • "Ash Blue"
  • $174
Yeezy Boost 350 V2 GW2869
  • Yeezy
  • Boost 350 V2
  • "Mono Ice"
  • $178
Yeezy Boost 350 V2 FZ1267
  • Yeezy
  • Boost 350 V2
  • "Zyon"
  • $147
Yeezy Boost 350 V2 FY2903
  • Yeezy
  • Boost 350 V2
  • "Cinder"
  • $211
Yeezy Boost 350 V2 Reflective FX4349
  • Yeezy
  • Boost 350 V2 Reflective
  • "Yeshaya"
  • $358
Yeezy Boost 350 V2 Reflective FX4130
  • Yeezy
  • Boost 350 V2 Reflective
  • "Yeezreel"
  • $249
Yeezy Boost 350 V2 Reflective FW5318
  • Yeezy
  • Boost 350 V2 Reflective
  • "Citrin"
  • $250
Yeezy Boost 350 V2 FW5190
  • Yeezy
  • Boost 350 V2
  • "Yecheil"
  • $158
Yeezy Boost 350 V2 FW3043
  • Yeezy
  • Boost 350 V2
  • "Cloud White"
  • $295
Yeezy Boost 350 V2 FV5666
  • Yeezy
  • Boost 350 V2
  • "Synth"
  • $200
Yeezy Boost 350 V2 Reflective FV3254
  • Yeezy
  • Boost 350 V2 Reflective
  • "Lundmark"
  • $371
Yeezy Boost 350 V2 FV3250
  • Yeezy
  • Boost 350 V2
  • "Antlia"
  • $199
Yeezy Boost 350 V2 Reflective FU9007
  • Yeezy
  • Boost 350 V2 Reflective
  • "Static Black"
  • $220
Yeezy Boost 350 V2 FU9006
  • Yeezy
  • Boost 350 V2
  • "Black"
  • $274
Yeezy Boost 350 V2 EG7490
  • Yeezy
  • Boost 350 V2
  • "Clay"
  • $255
Yeezy Boost 350 V2 B37572
  • Yeezy
  • Boost 350 V2
  • "Semi Frozen Yellow"
  • $258
Yeezy Boost 350 AQ4832
  • Yeezy
  • Boost 350
  • "Turtle Dove"
  • $200
Yeezy Boost 350 AQ2661
  • Yeezy
  • Boost 350
  • "Oxford Tan"
  • $580
Yeezy Boost 350 AQ2659
  • Yeezy
  • Boost 350
  • "Pirate Black"
  • $303
Yeezy Boost 350 V2 FZ5422
  • Yeezy
  • Boost 350 V2
  • "Israfil"
  • $395
Yeezy Boost 350 V2 GW3774
  • Yeezy
  • Boost 350 V2
  • "MX Rock"
  • $160

350

The Yeezy 350 first dropped back in 2015 at Yeezy’s inaugural show at NYC fashion week, which was held on Valentine’s Day. The design immediately created excitement amongst the Big Apple’s fashion scene. The show also tied in with the NBA All-Star Game, which got people talking about the 350, eventually building more interest in the shoe than any previous fashion release. And with that, the Yeezy era was born.

The 350 was officially released in June of the same year in a black and grey “Turtledove” colourway with design consulting provided by Virgil Abloh, founder of streetwear brand Off-White, and Demna Gvasalia, creative director at Balenciaga. The pared back aesthetic features a Primeknit upper with hiking-style laces of the same material and colour. Below, Boost midsoles seamlessly blend into the shoe, creating the illusion that it is one single unit. The sole aim was to create a shoe that defined its time; something with a unique design.

Towards the latter part of 2015, the success of the Boost 350 reached its peak at the 29th Annual Achievement Awards held by Footwear News, where it won the Shoe of the Year award. Its limited release brought a cascade of hype and desire, pushing up the resale value and making the shoe a highly prized and exclusive item. 

When Ye was learning to design shoes alongside Virgil Abloh and under the guidance of Giuseppe Zanotti, he set himself the ambitious target of making his own version of the extremely popular Nike Roshe. He even stated that he wanted to replace the Roshe. This ensured that the Yeezy 350 had a clear conceptual grounding as a comfortable, stylish lifestyle shoe. But it wasn’t until the V2 was released that Kanye got closer to making the 350 a widely accessible sneaker.

The V2 delivered a more textured, stretchy upper with a sock-like feel that gave Ye even more creative licence to express his own ideas. To start with, he had the text “SPLY-350”, an acronym for “Saint Pablo Loves You”, woven into the side of the shoe in a digital font. He also added some fresh style elements, such as a thin, jagged stripe on one side made of synthetic monofilament material to add breathability and an enlarged midsole that was now translucent. The original “Beluga” colourway also brought vibrant colours, its orange accents melding with a pervasive neutral gunmetal to produce a classic sneaker. Since then, the V2 has become the most recognisable Yeezy silhouette thanks to the huge number of colourways and versions produced. One of the most standout of these designs was the 2018 Triple White colourway, which was released in over a million pairs and increased the popularity of the shoe amongst a much broader group of people.

The Yeezy Boost 350 was the shoe that made Kanye West a fashion designer. He rewrote the rules on celebrity collaborations and became a respected creator in his own right. The Yeezy 350 has achieved something special: fans eagerly await the release of each new colourway, with the buzz around the design still as high as ever. The simmering hype that continues to this day confirms the 350 as one of the most important sneakers of all time.

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